Who we are
mymuybueno is a luxury food and lifestyle company with a strong focus on the personal touch in all that we do.
Founded by Justine Murphy in 2011, the mymuybueno Group consists of many different, yet very-much connected, divisions. It is this strong and varied presence throughout the culinary world and luxury superyacht industry that really sets us apart. With our experience, expertise and contacts, we at mymuybueno Media can not only further elevate your brand, but we can elevate your exposure within our own client areas that also align with your own.
The ‘my’ in mymuybueno represents both the personal touch and our British roots, and the ‘muy bueno’, which means very good in relation to good food, is a nod to Mallorca, the Spanish island in which our company was born and continues to play a very central role. Altogether, they create our unique name and brand.
Explore who we are
The mymuybueno Cookery School offers a vast range of courses, from one-day lifestyle cooking for home cooks, to long-term advanced culinary training and superyacht chef courses. Our courses feature both resident and visiting high-profile guest chefs, as we bring the chefs that we interview and work with in our other divisions to share their skills and talent with our students – providing incredible experiences to cherish forever, as well as delivering exceptional training to elevate our students’ skills.
mymuybueno Chefs is our online Instagram community, where chefs from all over the globe use our hashtag #mymuybuenochefs to showcase their best plated dishes and to search for culinary inspiration. We feature our favourite plated dishes each day, to continually excite and inspire others.
mymuybueno Chefs Get Personal is our much-loved feature in which we interview some of the world’s most incredible chefs – from rising stars to Michelin stars – every fortnight. The questions are always the same, but the answers are wonderfully different, making for truly inspiring reading. We have interviewed many incredible talents over the past years, many of whom have come through our cookery-school doors to teach too, making them accessible to new talents.
Our agency, mymuybueno Private Chefs, is the largest recruitment agency in the world for private chefs. We have thousands of talented chefs on our books, who we represent for private placement on superyachts and in private residences around the globe, providing a bespoke hand-selection service. This is one of our most central and successful divisions, and one that connects everything.
Justine is at the helm of the entire mymuybueno Group, constantly driving forward her vision for the mymuybueno brand. Led by her passion for connecting people, good food, chefs and luxury, Justine’s role at mymuybueno Media is as Creative Director, utilising her vision and drawing upon her expertise to elevate your brand. She is a highly skilled multitasker with an exceptional eye for detail, vast experience in the luxury sector and an impeccable book of contacts. Her role is to manage the creative process from concept to completion, and her carefully crafted creative teams – bespoke to her vision for your brand – work like a well-oiled machine, under her guidance and very high standards, to achieve the unachievable.
At mymuybueno Lifestyle we specialise in fulfilling every travel, lifestyle and leisure request that our clients may have. We offer a highly personal and tailored service, and our superyacht brokerage service means we have access to the world’s best luxury yachts for both sale and charter.
Our Headquarters are located inside Michelin House, in the heart of Chelsea, London. We have creative teams already located in Mallorca, in the Balearic Islands of Spain, where we have been based for the past ten years and have firm roots and excellent connections.
At mymuybueno Luxuryware we have the most beautiful tableware and flatware selections from within hundreds of luxury brands, ceramics, china and much more. We can provide custom creations, stunning glassware and cutlery for superyachts and private estates, as well as other luxury interior selections such as linen and other tableware. We ship globally with ease.