Shot in Mallorca on beautiful, timeless coastline that could be anywhere in the world, we paid homage to the heritage of the brand by focusing on its signature pieces. We put together a creative team of model – cast in line with the brand’s target market – hair and make-up, film and photography, assistants, and locations, all hand-picked in order to showcase a signature silk dress and sarong from the collection to their maximum effect. Consisting of both film and photography for commercial use, we created a timeless campaign to appeal to existing clientele as well as create new brand awareness and further elevate the brand with new business.
London-based designer Sophia Alexia found her passion for pattern whilst studying. With a grounding in design and artful printing techniques, Sophia Alexia was launched in 2015, bringing an array of unique and colourful resortwear designs inspired by her travels and childhood growing up in Cyprus and Mallorca, Spain. Sophia mastered her craft and has a natural eye for colour and symmetrical pattern, which today remains at the brand’s core. With silk being the finest and most luxurious of fabrics, Sophia found this to be the most beautiful of textures to work with given the print’s perfect and detailed finish. Her designs feature in various different formats throughout her portfolio, including kaftans, dresses, scarves and much more.